Cheetah Challenge


Fossil Rim raised over $25,000 to help the cheetah!

In 1900, there were 100,000 cheetahs in the wild

Today, there are less than 8,000

The Cheetah Challenge is a fundraising campaign to better equip Fossil Rim Wildlife Center to support the health and future of cheetahs in human care and in the wild.

Read more about the plight of the cheetah.


Your support of Fossil Rim’s Cheetah Challenge will directly boost cheetah conservation through these two crucial projects:

Cheetah Birthing Yard


Fossil Rim currently has two birthing yards, but a third will allow us to accommodate three cub litters – there can be up to eight cubs per litter – simultaneously and thus raise the ceiling on our production potential. A birthing yard allows an expectant mother to isolate herself from other cheetahs, thus helping her cope during what is a stressful time. It also has camera surveillance so the mother can be checked on anytime via smartphone.

Cheetah Cub Yard


This would be our first cub yard, and it will be a multipurpose addition. It could accommodate additional pregnant female cheetahs we might have, or be a location to hand-raise cubs if needed. Neonates would be protected there from the elements and other animals. For example, this yard will have an overhead covering, while our other cheetah yards do not.

Since 1986, 190 Cheetah cubs have been born at Fossil Rim

At the turn of the 20th century, there were 100,000 cheetahs walking the Earth. Sadly, that figure has declined to below 8,000 today. They are now found in only 23% of their historic African range. The reasons for this decreasing population trend are complex, but essentially covered by a combination of habitat loss, human-wildlife conflict and the illegal wildlife trade.

The cheetah cub mortality rate in national parks and wildlife reserves of Africa can be as high as 90%. When cheetah cubs are smuggled as pawns in the illegal wildlife trade, only one in six cubs survive the journey. Most cheetahs live on private farmlands, so when farmers see cheetahs hunting during the day, the cheetahs often take the blame for livestock kills that were actually done by nocturnal predators.

With the deck stacked against cheetah survival, there has to be wildlife institutions standing up and battling on behalf of the world’s fastest land animal. That is where Fossil Rim Wildlife Center comes in. At Fossil Rim, 190 cubs have been born since we began breeding cheetahs in 1986, and we are home to more than 30 cheetahs. With cheetah staff continuity – only four cheetah specialists in 31 years, large enclosure sizes, proper diet and a well-educated veterinary staff, the elements of success have converged for Fossil Rim regarding one of its flagship species.

Even so, there are prospective additions to our facility that can take Fossil Rim’s cheetah success to new heights. That is what this Cheetah Challenge campaign is all about.